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BREAKING TWITTER : ELON MUSK AND THE MOST CONTROVERSIAL CORPORATE TAKEOVER IN HISTORY

Mezrich, Ben

Εκδότης Pan Books , ISBN 9781035032471

New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk's acquisition and subsequent occupation of Twitter. In October 2022, Elon Musk marched through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: 'let that sink in'. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come - brutal, sometimes arbitrary mass firings, an exodus of advertisers and 'blue-tick' celebrities, and a vicious Shakespearean battle for control.

With unique access to Twitter employees and Musk's confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral. The whole world was watching.

Breaking Twitter provides ringside seats to one of the most dramatic and compelling business stories of our time. Elon Musk didn't break Twitter. Twitter broke Elon Musk.

'Uproarious . . .

stimulating enough to keep even an unmedicated narcoleptic awake' - Washington Times on The Accidental Billionaires

Περίληψη

New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk's acquisition and subsequent occupation of Twitter. In October 2022, Elon Musk marched through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: 'let that sink in'. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come - brutal, sometimes arbitrary mass firings, an exodus of advertisers and 'blue-tick' celebrities, and a vicious Shakespearean battle for control.

With unique access to Twitter employees and Musk's confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral. The whole world was watching.

Breaking Twitter provides ringside seats to one of the most dramatic and compelling business stories of our time. Elon Musk didn't break Twitter. Twitter broke Elon Musk.

'Uproarious . . .

stimulating enough to keep even an unmedicated narcoleptic awake' - Washington Times on The Accidental Billionaires

Πληροφορίες προϊόντος

  • Συγγραφέας Mezrich, Ben
  • Eκδότης Pan Books
  • ISBN 9781035032471
  • Κωδικός Ευριπίδη 040100082788
  • Έτος κυκλοφορίας 2023
  • Σελίδες 352
  • Διαστάσεις
  • Βάρος 350 gr

Mezrich, Ben

Συγγραφέας

Ο Μπεν Μέτζριχ είναι ένας επαγγελματίας συγγραφέας. Σπούδασε στο Χάρβαρντ και αποφοίτησε με εξαιρετικούς επαίνους, το 1991. Από τότε έχει δημοσιεύσει έξι νουβέλες εκδίδοντας συνολικά, πάνω από ένα εκατομμύριο αντίτυπα, σε εννέα γλώσσες ("Threshold", "Reaper", "Fertile Ground" και, με το όνομα Χόλντεν Γκοτ, "Skeptic" και "The Carrier" ). Η δεύτερη νουβέλα του, "Reaper", έγινε ταινία του ΤΒS, με τίτλο "Fatal Error" με πρωταγωνιστές τον Αντόνιο Σαμπάτο Τζ. και τον Ρόμπερτ Βάγκνερ. Το "21" είναι η έβδομη νουβέλα του και η πρώτη του εισβολή στον μη φανταστικό κόσμο.

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BREAKING TWITTER : ELON MUSK AND THE MOST CONTROVERSIAL CORPORATE TAKEOVER IN HISTORY

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